CONTINUING EDUCATION FOR TAX & FINANCIAL PROFESSIONALS
Self-Study

Pricing for Profit

Individual
Teams

$87.00$107.00

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CPE Credits

3 Credits: Business Management & Organization
Course Level
Overview
Format
Self-Study

Course Description

The most significant issue impacting an organization’s profitability is the prices that it charges customers. Many business owners prefer to keep prices low in order to attract more customers. In the Pricing for Profit course, we explain that there is a better option – to focus entirely on maximizing your profits, even if doing so will result in lower sales and fewer customers. By taking this approach, you will focus on your most committed customers, while peeling away price-sensitive customers who are not contributing to your profits. The course addresses value pricing, bundled pricing, constraint-based pricing, and many related issues that can all enhance your bottom line.

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Learning Objectives

Upon successful completion of this course, participants will be able to:

  • Identify the deductions that impact incremental price increases imposed on customers.
  • Specify the calculation for determining the breakeven sales volume for a price increase.
  • Recall the different types of value price selling techniques.
  • Specify the best approach to price increase experimentation.
  • Identify the advantages of eliminating your least-profitable customers.
  • Recall the methods for fine-tuning the prices of a set of bundled products.
  • Specify the different types of pricing methodologies that a business might use.
  • Recall which customer orders are favored in a constraint-based pricing system.
  • Specify how to set prices when a high-throughput product has a long setup time.
  • Specify the main variables used to determine a target cost in a target costing project.
  • Recall the options available for reducing a product’s cost in a target costing project.
  • Specify the data sources needed for a target costing project.
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Course Specifics

Course ID
SS625426822
Revision Date
March 29, 2025
Prerequisites

There are no prerequisites.

Advanced Preparation

None

Number of Pages
71

Compliance Information

NASBA Provider Number: 103220

CFP Notice: Not all courses that qualify for CFP® credit are registered by Western CPE. If a course does not have a CFP registration number in the compliance section, the continuing education will need to be individually reported with the CFP Board. For more information on the reporting process, required documentation, processing fee, etc., contact the CFP Board. CFP Professionals must take each course in it’s entirety, the CFP Board DOES NOT accept partial credits for courses.

Meet The Experts

Steven M. Bragg, CPA, is a full-time book and course author who has written more than 300 business books and courses. He provides Western CPE with self-study courses in the areas of accounting and finance, with an emphasis on the practical application of accounting standards and management techniques. A sampling of his courses include the The New Controller Guidebook, The GAAP Guidebook, Accountants’ Guidebook, and Closing the Books: An Accountant’s Guide. He also manages the Accounting Best Practices podcast. Steven has been the CFO or controller of both public and private companies and has been a consulting manager with Ernst & Young and …